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Media Training Home

Who Needs Media Training

The Training

  • Working with the Media
  • 6 Media Principles
  • 10 Tips to Remember
  • Correcting Errors
  • Media Query Policy
  • Handling a Call
  • Questions You Ask
  • Interview Ground Rules
  • Using Quotes and Bites
  • Avoiding a Disaster
  • Handling Tough Questions
  • Verbal Communication
  • It's Your Attitude
  • Body Language
  • Dress and Appearance
  • Media Opportunities
  • Put the Castle Forward
  • Parting Tips

Questions?

Learn It. Know It. Live it.

  • Most reporters aren’t trying to make you look bad - they just want an interesting story for their audience.
  • A camera hog "steals the spotlight" from others, while a camera ham is a very over-enthusiastic model for the camera, loves the attention, and loves to be photographed. A camera ham doesn't mind sharing the spotlight.

    And to think I thought a camera ham was a camera hog that had been "cured"
  • Don’t refer to a previous answer (“As I said earlier...”). It spoils the sound bite.
  • If it’s a group of reporters, don’t use a reporter’s name in your answer – it kills the clip or sound bite for other broadcast reporters.
  • Don’t number or letter any answers (as in, "Reason number 1..., Reason number 2..."). It spoils the clip or sound bite.
  • Never ask to approve the story before it is published or broadcast.
  • Learn to deal with unfavorable situations. By doing this, you'll be better equipped to answer tough or goading questions.
  • Even if you are professionally energized about a major disaster or event like a flood, keep that enthusiasm to yourself. The public is dealing with a tragedy and is not appreciative of your enthusiasm.

If you would like a Field Media Interview Guide tip card, please call, visit, or e-mail the Corporate Communications Office or call (309) 794-4200.

If you would like to provide us with feedback about this course, please e-mail your comments to us at cemvr-cc@usace.army.mil.

CERTIFICATE OF COMPLETION

Congratulations, you have nearly completed your web-based media training.  Thank you for taking the time to learn more about how to effectively work with the media.

TO COMPLETE THIS TRAINING, YOU MUST COMPLETE THE QUIZ AND ANSWER 11 OF 15 QUESTIONS CORRECTLY. IF YOU DO NOT RECEIVE A PASSING SCORE, YOU MUST RE-TAKE THE QUIZ.

 

CLICK HERE TO TAKE THE TRAINING QUIZ