Learn It. Know It. Live it.
- Most reporters aren’t trying to make you look bad - they just want an interesting story for their audience.
- A camera hog "steals the spotlight" from others, while a camera ham is a very over-enthusiastic model for the camera, loves the attention, and loves to be photographed. A camera ham doesn't mind sharing the spotlight.
And to think I thought a camera ham was a camera hog that had been "cured"
- Don’t refer to a previous answer (“As I said earlier...”). It spoils the sound bite.
- If it’s a group of reporters, don’t use a reporter’s name in your answer – it kills the clip or sound bite for other broadcast reporters.
- Don’t number or letter any answers (as in, "Reason number 1..., Reason number 2..."). It spoils the clip or sound bite.
- Never ask to approve the story before it is published or broadcast.
- Learn to deal with unfavorable situations. By doing this, you'll be better equipped to answer tough or goading questions.
- Even if you are professionally energized about a major disaster or event like a flood, keep that enthusiasm to yourself. The public is dealing with a tragedy and is not appreciative of your enthusiasm.
If you would like a Field Media Interview Guide tip card, please call, visit, or e-mail the Corporate Communications Office or call (309) 794-4200.
If you would like to provide us with feedback about this course, please e-mail your comments to us at firstname.lastname@example.org.